Custom cardboard Shipping boxes
When I get home and see a box on my driveway, I immediately look for that well-known arrow/smile to see if it’s my long-awaited Amazon order. (Ok, maybe not long-awaited since I have Prime, but it sometimes feels like it.) As the garage door closes behind me, I’m already excited to tear open the box and start watching my new movie or playing my new game or whatever I happened to order from Amazon this time.
Chances are, you’re familiar with the Amazon shipping box, too. The company was one of the first major eCommerce merchants to set their boxes apart with a specific brand identity. When you see one of these custom boxes on your doorstep, you know exactly what’s waiting for you.
As an online retailer, you may worry that the cost of custom shipping boxes is too high. Luckily, “the cost of printing has minimal impact on box cost on any order size, ” says Dennis Salazar, President and Co-Founder of Salazar Packaging, a packaging consulting company.
“Utilizing a flexographic process results in a much more affordable cost because the copy is pre-printed on the board before it’s made into boxes. The custom printed boxes are custom manufactured to order, so there are no stock or standard sizes. This also means you can get the exact size you need, not just something that is ‘close and available’”, notes Salazar.
According to Salazar, to utilize custom-branded shipping boxes efficiently:
- Use them as a marketing tool; the design matters, and these are meant to have you stand out from the crowd and show that you’re an upscale company.
- Use only a few box sizes. Not only is this one of our regular shipping tips since it’s easier to fulfill your orders with fewer box sizes, but you’ll cut down on the cost of branding your boxes.
- If you already use custom-sized boxes, having them branded is a small jump for a big win with your customers.
Loot Crate, a ShipStation customer, celebrated its one-year anniversary in August, and has over 10, 000 subscribers who love the company’s custom boxes (and the cool stuff that’s in them). “We didn’t want to have just some generic shipping box – we wanted to create an emotional connection, ” says Chris Davis, CEO of Loot Crate, a monthly subscription box company for gamers.
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